LTR presents itself like a recruitment agency. In truth, it is an Arrive Alive awareness platform focused on the cost of drunk driving in South Africa — the legal consequences, the lives it changes, and the long-term reality it can force on you and on others.
The language may sound like placements and roles. That is deliberate. Because one reckless decision can recruit you into a life you never planned for.
LTR is run by Arrive Alive. It uses the visual language of recruitment to pull people into the reality of drunk driving, then holds the facts in one place.
An information hub on consequences, convictions, fatalities, and the everyday phrase that too often sits at the start of it all — “one more for the road.”
If you are driving, do not drink. Arrange a lift. Hand over your keys. Sleep over. Make another plan. Do not turn one night out into a long-term outcome.
Run by Arrive Alive
LTR stands for Long-Term Recruitment. It is framed like an agency because drunk driving has a habit of hiding behind casual language, quick decisions, and short-term thinking.
By borrowing the tone of hiring, placements, and openings, Arrive Alive turns that short-term mindset around. The campaign asks a harder question. What are you really signing up for when you choose to drive after drinking?
This is not a careers page. It is a public-awareness campaign built to make the consequences feel immediate.
Drunk driving can take innocent lives, injure passengers and pedestrians, and leave families with consequences that do not end when the road does.
A conviction can mean arrest, prison time, and a criminal record that follows you well beyond the night that caused it.
“One more for the road” sounds throwaway. The outcome is not. LTR exists to make that disconnect impossible to ignore.
These are written like vacancies, but they are really warnings. Each role hints at the kind of long-term reality that can follow a drunk-driving conviction.
The kind of role no one plans on pursuing, yet one reckless decision can still place in front of you.
Because consequences do not clock off when a night out ends. They can follow you into the years after it.
Some nights fade. Some decisions do not. This role points to the life that stays on file.
Official and public-facing figures show the scale of the issue and why drunk driving remains central to the road-safety conversation.
Road fatalities recorded across South Africa in 2025.
Reported in the 2025/26 festive season road safety campaign update.Fatalities recorded during the 2025/26 festive season campaign period.
From 1,172 crashes in the same report.Drivers who tested positive for alcohol during festive season enforcement.
Out of 173,695 drivers tested.Drivers arrested for drunken driving over Easter 2025.
Included in the Easter 2025 road safety report.Drunk driving is illegal. Beyond the immediate danger to other people on the road, a conviction can alter your own life in ways that continue long after the incident itself.
Current public guidance in South Africa states that ordinary drivers are over the legal limit at more than 0.05g/100ml blood alcohol concentration, while professional drivers are over the limit at more than 0.02g/100ml.
Government has also publicly signalled an intention to move toward a zero-alcohol policy for drivers. Whatever the legal threshold, the safest threshold is simple — if you are driving, do not drink.
Recruitment language is built around choices, consequences, and what comes next. That makes it the right frame for a problem that often begins with a tiny decision and ends in a very long consequence.
LTR does not just warn against drunk driving. It asks you to see the life it can place you in, before the road does.
The figures below are drawn from official transport communications and Arrive Alive public reporting available at the time this page was built.
11,418 fatalities in 2025, 1,427 festive season fatalities, and 8,561 drivers who tested positive for alcohol.941 drunken-driving arrests over Easter 2025.