Recruiting attention for a life nobody should want.
LTR presents itself like a recruitment agency. In truth, it is an Arrive Alive awareness platform focused on the cost of drunk driving in South Africa — the legal consequences, the lives it changes, and the long-term reality it can force on you and on others.
The language may sound like placements and roles. That is deliberate. Because one reckless decision can recruit you into a life you never planned for.
South Africa by the numbers
Official and public-facing figures show the scale of the issue and why drunk driving remains central to the road-safety conversation.
What this campaign is for
An information hub on consequences, convictions, fatalities, and the everyday phrase that too often sits at the start of it all — “one more for the road.”
What to take away
If you are driving, do not drink. Arrange a lift. Hand over your keys. Sleep over. Make another plan. Do not turn one night out into a long-term outcome.
LTR is run by ARRIVE ALIVE
It uses the visual language of recruitment to pull people into the reality of drunk driving, then holds the facts in one place.
Consequences
What a conviction can mean
Drunk driving is illegal. Beyond the immediate danger to other people on the road, a conviction can alter your own life in ways that continue long after the incident itself.
- Arrest and prosecution
- Possible imprisonment
- A criminal record that can affect employment
- Long-term damage to your ability to rebuild your life
What the law says now
If you are driving, do not drink. Arrange a lift. Hand over your keys. Sleep over. Make another plan. Do not turn one night out into a long-term outcome.
Government has also publicly signalled an intention to move toward a zero-alcohol policy for drivers. Whatever the legal threshold, the safest threshold is simple — if you are driving, do not drink.
Safer exits than
“one more for the road”
- Choose a designated driver before you go out
- Book a ride-share or taxi home
- Sleep over instead of driving back
- Hand your keys to someone you trust
- Leave your car and collect it tomorrow
Why Arrive Alive uses this frame
If you are driving, do not drink. Arrange a lift. Hand over your keys. Sleep over. Make another plan. Do not turn one night out into a long-term outcome.
Sources
The figures below are drawn from official transport communications and Arrive Alive public reporting available at the time this page was built.
- Report on the 2025/26 Festive Season Road Safety Campaign — source for 11,418 fatalities in 2025, 1,427 festive season fatalities, and 8,561 drivers who tested positive for alcohol.
- Easter 2025 Road Safety Report Statement — source for 941 drunken-driving arrests over Easter 2025.
- SAnews on proposed amendments to drinking-and-driving policy — public statement of current alcohol limits and proposed zero-alcohol direction.
- SAPS zero tolerance guidance — additional public-facing legal-limit guidance.